The role of the media in fostering sustainable development objectives can’t certainly be undermined. The local, national and international media has over the years constantly fed the national and global populace with relevant information on global threats and current responses that work or are failing to work. We at ASDPN acknowledge fully the role of the media in advancing evidence based sustainable development and thus continue to pledge our unflinching commitment to work hand in glove with the media at all levels.

It is thus in recognition of the place of the media, and its ability to perfectly represent the vision and goals of the ASDPN and the possibility of it misrepresenting our vision and goals that we have thought it wise to bring this policy into force so as to serve as a guide for media contact.

This does not by any means suggest that we are against the media, free speech and sharing of information with the members of the general public. On the contrary, we are a public institution with members coming from every strata of society, working at the service of vulnerable communities. So it is part of our responsibility to ensure our members and the members of the communities we engage are regularly fed with information. It is without doubt that the best way to provide such information and ensure a wide reach is through the media. This policy document thus has as simple intension to establish a framework for achieving an effective working relationship with the media. Though we are particularly cautious of whom we speak to and who should speak on our behalf, ASDPN welcomes the opportunity to talk to the media and through them to debate issues in the public arena.


The policy strictly applies to all members of ASDPN regardless of level of function, or seniority.


The ASDPN’s operations with the media are based on the following values:

  • Clarity: communications with the media will be in any of the ASDPN working languages (plain English and French).
  • Honesty: the ASDPN will never knowingly engage in communications that will mislead the public, media or members on an issue or news story.
  • Transparency: we will promote openness and accessibility in our dealings with the media but will also maintain confidentiality when and where it’s appropriate.
  • Balance: ASDPN will strive by all humanly possible means to ensure that the information it provides to the media is objective, balanced, accurate, informative and timely.

It is important that the ASDPN work closely with the media to communicate important public information in relation to its work and objectives which the ASDPN commits to do under this policy. However, contact corning any significant matter in the name of or on behalf of ASDPN SHOULD ONLY BE made by members of the General Coordination Unit (GCU), Regional Coordination Unit (RCU), and Country Coordination Unit(CCU) where:

  1. They have consulted the senior communication officer
  2. They have the required expertise to speak on the issue under discussion.
  • They have some experience in media relations.

Where any of these criteria do not apply, GCU, RCU AND CCU members are recommended to exercise caution and to seek guidance from the most senior executive.